TOOLS
Free tools. Real numbers, not gated results.
Results show on the page for everyone. Only the emailed PDF version is gated.
The short answer
Three calculators, free, with results on the page and no email gate. They run the same arithmetic we run on client accounts: cost per booking from your five funnel rates, a tracking score against the three levels of feedback, and a creative refresh date from frequency accrual against a 2.8 fatigue trigger.
CPL calculator
Turn ad spend and conversion rates into cost per booking and marketing cost as a % of revenue.
Tracking health check
A short questionnaire that scores your CAPI/pixel setup and tells you what's missing.
Creative fatigue estimator
Enter frequency and spend, get an estimated refresh date before CPL starts climbing.
Why are the results not gated?
Because a calculator that hides its answer until you hand over a phone number is a lead form wearing a costume, and everyone can tell. These run in the browser, show the result on the page, and send nothing anywhere. The arithmetic behind each one is published in full on the insights pages, so you can check the working rather than trust the output.
Which one should I use?
- Start with the cost per booking calculator if you have ever been quoted a cost per lead target. It turns that number into the one that decides whether the media paid for itself.
- Use the tracking health check if your leads arrive but your sales team distrusts them. Poor lead quality is usually a feedback problem rather than a targeting one.
- Use the creative fatigue estimator if cost per lead has been climbing with no change to the offer, the targeting or the market.
Ready to see what a fixed loop would do to your cost per booking?
Book a 30-min call