TOOLS / CREATIVE FATIGUE ESTIMATOR
When does your creative need a refresh?
Frequency past 2.8 is where CPL typically starts climbing even with no change to your offer. Estimate your refresh date from current frequency and its weekly growth rate.
ESTIMATED REFRESH TRIGGER
21 Sept 2026
~3 weeks until frequency crosses 2.8
Ready to see what a fixed loop would do to your cost per booking?
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