TOOLS / CREATIVE FATIGUE ESTIMATOR

When does your creative need a refresh?

Frequency past 2.8 is where CPL typically starts climbing even with no change to your offer. Estimate your refresh date from current frequency and its weekly growth rate.

Current frequencyWeekly frequency growth

ESTIMATED REFRESH TRIGGER

29 Oct 2026

~3 weeks until frequency crosses 2.8

Where this arithmetic comes from

How many ad creatives does a real estate campaign need?It is an arithmetic question, not a taste question. Work it from your weekly impressions, your reached audience and the frequency at which your account starts to fatigue.

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