TRACKING SETUP
If you open devtools on this page, this is what you'll find.
Our tracking setup is a sales asset, not a backroom detail. Here it is, in plain language.
Server-side GTM
Runs on its own subdomain with a proper cookie lifespan, ahead of the browser container.
Meta Conversions API
Deduplicated against the browser pixel via a shared event_id, with fbclid captured and stored.
GA4
Wired through sGTM with a clean event taxonomy. Not 40 auto-events nobody reads.
Google Enhanced Conversions
Wired for the Book-a-call action.
Offline conversion upload
Deal stages pushed back to Meta and Google on a weekly cron: call_booked → call_held → proposal → won.
Consent Mode v2
Implemented properly, with a banner that isn't hostile about it.
Ready to see what a fixed loop would do to your cost per booking?
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