WHO THIS IS FOR
- Accounts stuck on the same 2-3 creatives for over a month
- Builders whose only asset library is stock renders from the sales office
- Anyone whose frequency has crept past 2.8 without anyone noticing
What's included
- 15-20 distinct creative angles produced every month
- Fatigue monitoring against a frequency 2.8 trigger, with a defined refresh SLA
- A shoot cadence. Real site footage, real units, not another rendered lobby
- Angle testing across format: static, carousel, short-form video
The tooling, named
Meta Creative HubFigmaCapCutFrequency/reach dashboards in Ads Manager
In practice
A plotted-development client had run the same 3 creatives for 11 weeks straight. Fresh angles across four buyer motivations. Investment, self-use, proximity, price-lock. Brought frequency back under 2.5 and CPL down 58% inside a month.
Why do we need 15-20 angles a month? Isn't that overkill?
Not every angle needs to be a full shoot. Most are recuts and re-copies of the same 3-4 raw assets, tested against different buyer motivations. Volume comes from variation, not from 20 separate production days.
See how this fits the rest of the system on the loop.