The short answer
A four-week, classroom course in Coimbatore that teaches college students to run digital marketing the way agencies do it now, with AI tools built in: Meta and Google ads, SEO and AI search, content, measurement and WhatsApp follow-up. You finish with a supervised project on a live account and a portfolio to show for it. It costs ₹20,000, batches are capped at eight, and most students take the weekend batch so it fits around college.
Enquire about the next batch →When does the next batch start?
Two batches, the same programme and the same fee. Pick the one that fits your week.
Weekday batch
2 hrs / day
Next batch starts
Then . A new batch starts on the first Monday of every month.
Weekend batch
4 hrs / day
Next batch starts
Then . A new batch starts on the first Saturday of every month.
8 seats per batch · Classroom in Coimbatore · Timings and location shared on enquiry
WHICH BATCH SUITS YOU
Most students take the weekend batch, 4 hours a day, so it fits around college. In vacations the weekday batch, 2 hours a day, gets you through the same programme without giving up whole weekends.
Why learn digital marketing while you are still studying?
Because the thing that gets a fresher hired in marketing is proof, and proof takes time to build. A degree tells an employer you can learn. A campaign you actually ran, with its numbers, tells them you can do the job. Starting while you are in college means you graduate with the proof already in hand instead of spending your first months after college trying to build it.
It is also one of the few fields where the tools are free or cheap to learn on and the skills carry across industries. The same thinking that sells an apartment sells a course, a product or a service.
Where does AI fit in, for someone just starting?
AI now does much of the first-draft work: research, outlines, ad copy variations, image ideas. That does not make marketers unnecessary. It makes the judgment more valuable: knowing which draft is right, what to test, and what the numbers are saying. We teach the tools and, more importantly, how to check and improve what they produce.
You will also learn how Meta's and Google's own AI campaign types work, Advantage+ and Performance Max, because that is what you will be operating on day one of a real job, and how pages get chosen by AI assistants, which is a skill most working marketers are still catching up on.
What will you actually be able to show at the end?
A portfolio write-up of your live project: what the business needed, what you set up, what happened, and what you would change. That single page, with real numbers from a supervised account, carries more weight in an interview than a list of certificates.
Alongside it, you can add Google's free Skillshop certifications and Meta's certification exam, both of which the course prepares you for, and the growdigitalbranding certificate of completion.
What will you be able to do after four weeks?
- Plan and launch a Meta ads campaign, and read its results
- Set up Google Search ads with a sensible keyword and negative keyword list
- Use AI assistants and image tools to produce content, then edit it into something usable
- Explain SEO and how pages get into AI answers
- Present a live project in an interview, with real numbers
What will you learn, week by week?
Week 1
How digital marketing makes money, and your AI toolkit
- The funnel from ad to sale, and why cost per lead is not the number that matters
- Using AI assistants (ChatGPT, Gemini, Claude) for research, planning and first drafts
- Prompt writing that produces usable output rather than generic filler
- Brand basics: positioning, audience and message
- Content for Instagram, Facebook and LinkedIn, drafted with AI and edited by you
Week 2
Meta ads: Facebook and Instagram
- Campaign structure, objectives and budgets
- Audiences and Advantage+, Meta's AI-driven targeting
- Lead forms, click-to-WhatsApp ads and landing pages
- Producing ad creative with AI image and video tools, and testing it
- The Meta pixel and Conversions API, explained without jargon
Week 3
Google: Search ads, SEO and AI search
- Google Search ads, keyword research and negative keywords
- Performance Max, Google's AI campaign type, and when not to use it
- Google Business Profile and local search
- SEO basics, Search Console, and how pages get into AI answers (AEO and GEO)
- Writing content that search engines and AI assistants can quote
Week 4
Measurement, automation and your live project
- Google Analytics 4 and Google Tag Manager basics
- WhatsApp Business for follow-up, and simple automation
- Reading a campaign report and deciding what to change
- The live project: a supervised campaign on a real account
- Portfolio write-up, presentation and certificate
What support do you get beyond the classes?
Live projects on real accounts
You work on live campaigns for real businesses, supervised by our team, not on a simulation or a dummy account. You see real spend, real leads and real results, under the same confidentiality rules our own team works under.
Placement assistance
Help with your resume and portfolio, interview preparation, and introductions to hiring companies where we have them. It is not a job guarantee. No honest course can promise one, and a course that does is telling you something about everything else it says.
Internship at growdigitalbranding
Trainees who do well may be offered an internship with us, working on client accounts alongside the team. It is offered on the strength of your work, not included by default.
Certificate of completion
A growdigitalbranding certificate showing you completed the programme and its live project. It is not a government or university qualification. Employers and clients will care more about your portfolio, which is why the live project exists.
Enquire about a seat
8 seats per batch. Leave your number and we will send the timings, the location and how many seats are left.
Which degree do I need for this course?
Any. Students from commerce, arts, engineering and science all do well. What matters is that you are comfortable on a laptop and willing to do the work between classes.
Can I do this in my first or second year?
Yes, and it can be an advantage: you will have time to build on it with freelance projects or an internship before placements, instead of starting from scratch in final year.
Will this help me get an internship?
It gives you what internship interviews look for: hands-on work you can explain. We also offer internships with us to trainees who do well, and help with your resume and interviews either way.
How much does the AI digital marketing course cost?
₹20,000 for the four-week programme, for both the weekday and the weekend batch. It includes the classes, the supervised live project, placement assistance and the certificate.
When does the next batch start?
The weekday batch starts on the first Monday of every month and the weekend batch on the first Saturday. The next exact dates are shown at the top of this page and update automatically.
How many students are in a batch?
Eight at most. A small batch is what makes it possible to review every trainee's work, including the live project, rather than lecturing at a room.
Is the training online or in a classroom?
Classroom only, in Coimbatore. Marketing is learned by doing it with someone checking your work, and that works far better in the same room. The exact location and class timings are shared when you enquire.
Do you guarantee a job after the course?
No. We provide placement assistance: resume and portfolio help, interview preparation and introductions where we have them, and trainees who do well may be offered an internship with us. A guarantee would not be honest, and it is worth being wary of any course that offers one.
Do I need a laptop?
Yes, bring a laptop to every class. The work is hands-on from the first day, including AI tools and live ad accounts.
Who else takes this course?
- AI digital marketing course for job switchersYour previous job is not wasted. It is the part of the story that makes you a better marketer than a fresher, if you can show you can do the work.
- AI digital marketing training for business ownersYou do not need to become a marketer. You need to know enough to run the basics yourself, and to know when someone else is doing it badly.
- AI digital marketing course for housewivesA skill you can use from home, on your own hours: for freelance work, for a return to a career, or for a business of your own.
- Careers in digital marketing: a guide for traineesThe roles, the skills each one needs, and how to research pay and build a portfolio.
Sources
- About Google Ads certifications — Google Ads Help
- Certifications for Skillshop Google Ads, GMP and GA — Skillshop Help (Google)
- 100-101: Meta Certified Digital Marketing Associate exam — Meta for Business
Primary sources only: the statute, the regulator or the platform’s own documentation. Checked 2026-09-27.