growDIGITAL BRANDING

WHAT WE DO / 04

Discovery is moving into assistants, not search boxes

Buyers researching a high-ticket purchase increasingly ask an assistant before Google. This is how you get named in the answer.

The short answer

Three things decide whether an assistant can cite you: whether a crawler can read the page without JavaScript, whether your company resolves to one consistent entity, and whether you have published something specific enough to quote. The practical work is ordinary technical SEO plus clear answer blocks, visible sources, named expertise, original data and independent mentions; no AI engine can honestly be promised a citation on a fixed timetable.

WHO THIS IS FOR

  • Builders whose brand entity is inconsistent across Google Business Profile, directories, and their own site
  • Anyone with zero schema markup beyond the Next.js defaults
  • Teams publishing no original data or benchmarks anywhere

What do you actually get?

  • Entity and NAP consistency audit and fix across every source assistants cite
  • Full schema coverage: Organization, Service, FAQPage, BreadcrumbList, Article
  • A mention-footprint plan across review sites, forums, YouTube, and local directories
  • Content rewritten to open with a direct, quotable answer

Which tools does this run on?

Schema.org JSON-LDGoogle Business ProfileGoogle Search Consolellms.txt

How do you even measure this? There's no 'AI rank tracker' that means anything yet.

We track it the way you'd expect an operator to: direct prompts against major assistants on your target queries, tracked monthly, plus referral traffic tagged from assistant citations where it's detectable. It's directional, not a vanity metric, and we say so.

Further reading

Sources

  1. AI features and your website — Google Search Central
  2. Google's common crawlers, including the Google-Extended token — Google for Developers
  3. The /llms.txt file proposal — llmstxt.org

Primary sources only: the statute, the regulator or the platform’s own documentation. Checked 2026-09-27.

See how this fits the rest of the system on the loop.

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