WHO THIS IS FOR
- Builders running 1-4 live projects on Meta and Google
- Teams whose account has grown into 6+ overlapping campaigns with no one auditing structure
- Anyone whose CPL keeps rising despite fresh creative
What's included
- A campaign architecture audit. Structure, budget allocation, audience overlap
- Consolidation into a clean tier structure sized to your actual budget
- Bid strategy and budget pacing tuned to your sales cycle length, not platform defaults
- Weekly account monitoring, not a monthly check-in
The tooling, named
Meta Ads ManagerGoogle AdsMeta Advantage+Performance MaxLooker Studio
In practice
A Bengaluru villa account was running four overlapping ad sets against the same 2km radius, each competing in the same auction. Consolidating into one 3-tier structure with weekly refresh cut CPL from ₹3,400 to ₹1,180 in six weeks, without a rupee of extra spend.
Isn't Advantage+ supposed to do all this automatically?
Advantage+ optimises within the account structure and creative you give it. If the structure is fighting itself or the creative pool is thin, automation just finds the least-bad answer inside a bad setup, fast. Structure and creative are still your job.
See how this fits the rest of the system on the loop.