TOOLS / TRACKING HEALTH CHECK

Five questions. One honest score.

If you can't answer 'yes' with certainty, treat it as a no. Most accounts we audit overestimate their own setup.

The short answer

A short questionnaire that scores your pixel and Conversions API setup against the three levels of feedback: browser pixel, server-side CAPI, and weekly offline conversion uploads. Almost nobody runs the third, which is the one that changes lead quality. Meta's published guidance puts the learning phase at roughly 50 conversions per week per ad set, so the depth you can optimise for is a volume question as much as a tracking one.

Do you have Meta Conversions API set up alongside the browser pixel?Is there a server-side GTM container running on its own subdomain?Do closed-won deals from your CRM get uploaded back to Meta/Google?Is Consent Mode v2 implemented (not just a cookie banner)?Do you use a shared event_id for browser+server dedup?

YOUR SCORE

0 / 5

This is exactly the state most accounts are in before an audit. Worth a proper look.

Why this matters

Why are my Facebook and Instagram leads such poor quality?Because the platform is optimising for exactly what you asked it for, and you almost certainly asked for form fills. Here is what it can and cannot see, and the three levels of telling it the truth.

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