The short answer
A four-week classroom course in Coimbatore for people moving into digital marketing from another field. It covers the work a marketing team actually hires for, with AI tools built in: Meta and Google ads, SEO and AI search, analytics and WhatsApp follow-up, ending in a supervised project on a live account that becomes the centrepiece of your application. ₹20,000, eight people per batch, and a weekend batch so you can keep your current job while you train.
Enquire about the next batch →When does the next batch start?
Two batches, the same programme and the same fee. Pick the one that fits your week.
Weekday batch
2 hrs / day
Next batch starts
Then . A new batch starts on the first Monday of every month.
Weekend batch
4 hrs / day
Next batch starts
Then . A new batch starts on the first Saturday of every month.
8 seats per batch · Classroom in Coimbatore · Timings and location shared on enquiry
WHICH BATCH SUITS YOU
If you are still working, take the weekend batch: 4 hours a day on Saturdays and Sundays. If you are between jobs, the weekday batch at 2 hours a day leaves the rest of the day for applications and practice.
Is switching to digital marketing realistic?
Yes, and it is one of the more realistic switches, because hiring in marketing leans heavily on what you can demonstrate rather than on what you studied. But be clear about how it works: most switchers enter at an executive or specialist level, not at their current seniority, and move up quickly because they bring things a fresher does not.
The switchers who do best are the ones who connect their past work to their new one. A sales background understands leads and follow-up. An accounts background reads a campaign report like a P&L. A teacher explains things clearly, which is most of content marketing. We help you tell that story.
What does an employer want to see from a switcher?
Evidence that you have done the work, not just studied it. That is why the course ends with a supervised live project on a real account, and why we spend time on writing it up. In an interview, walking through a campaign you ran, what you changed and why, answers the question every hiring manager has about a switcher: can this person actually do it?
The other thing they want is judgment about AI. Almost every team now uses AI tools; the gap is people who can tell good output from bad and know what to test. That is a skill experience in any field sharpens.
How do you make the switch without losing income?
Train on weekends while you are still employed, build the portfolio, and apply before you resign. Freelance projects for small businesses are a common bridge: they add to your portfolio and your income while you look. The placement assistance helps with the resume, interviews and introductions, but plan on the search taking some weeks and keep your current role until you have an offer.
What will you be able to do after four weeks?
- Run Meta and Google campaigns and explain the results in business terms
- Use AI tools for research, copy and creative, and judge their output
- Set up basic analytics and read what it tells you
- Present a live project and connect it to your past experience
- Take on small freelance projects while you look for a role
What will you learn, week by week?
Week 1
How digital marketing makes money, and your AI toolkit
- The funnel from ad to sale, and why cost per lead is not the number that matters
- Using AI assistants (ChatGPT, Gemini, Claude) for research, planning and first drafts
- Prompt writing that produces usable output rather than generic filler
- Brand basics: positioning, audience and message
- Content for Instagram, Facebook and LinkedIn, drafted with AI and edited by you
Week 2
Meta ads: Facebook and Instagram
- Campaign structure, objectives and budgets
- Audiences and Advantage+, Meta's AI-driven targeting
- Lead forms, click-to-WhatsApp ads and landing pages
- Producing ad creative with AI image and video tools, and testing it
- The Meta pixel and Conversions API, explained without jargon
Week 3
Google: Search ads, SEO and AI search
- Google Search ads, keyword research and negative keywords
- Performance Max, Google's AI campaign type, and when not to use it
- Google Business Profile and local search
- SEO basics, Search Console, and how pages get into AI answers (AEO and GEO)
- Writing content that search engines and AI assistants can quote
Week 4
Measurement, automation and your live project
- Google Analytics 4 and Google Tag Manager basics
- WhatsApp Business for follow-up, and simple automation
- Reading a campaign report and deciding what to change
- The live project: a supervised campaign on a real account
- Portfolio write-up, presentation and certificate
What support do you get beyond the classes?
Live projects on real accounts
You work on live campaigns for real businesses, supervised by our team, not on a simulation or a dummy account. You see real spend, real leads and real results, under the same confidentiality rules our own team works under.
Placement assistance
Help with your resume and portfolio, interview preparation, and introductions to hiring companies where we have them. It is not a job guarantee. No honest course can promise one, and a course that does is telling you something about everything else it says.
Internship at growdigitalbranding
Trainees who do well may be offered an internship with us, working on client accounts alongside the team. It is offered on the strength of your work, not included by default.
Certificate of completion
A growdigitalbranding certificate showing you completed the programme and its live project. It is not a government or university qualification. Employers and clients will care more about your portfolio, which is why the live project exists.
Enquire about a seat
8 seats per batch. Leave your number and we will send the timings, the location and how many seats are left.
Am I too old to switch into digital marketing?
No. Marketing teams value people who understand customers and business, which comes with experience. What matters is showing you can do the hands-on work, which is what the live project is for.
Can I keep working while I do the course?
Yes. The weekend batch runs 4 hours a day on weekends, so you can complete it without leaving your job.
What kind of role can I apply for afterwards?
Typically roles such as digital marketing executive, performance marketing or paid ads executive, social media executive or SEO executive, depending on what you enjoyed most in the course. Our career guide explains each.
How much does the AI digital marketing course cost?
₹20,000 for the four-week programme, for both the weekday and the weekend batch. It includes the classes, the supervised live project, placement assistance and the certificate.
When does the next batch start?
The weekday batch starts on the first Monday of every month and the weekend batch on the first Saturday. The next exact dates are shown at the top of this page and update automatically.
How many students are in a batch?
Eight at most. A small batch is what makes it possible to review every trainee's work, including the live project, rather than lecturing at a room.
Is the training online or in a classroom?
Classroom only, in Coimbatore. Marketing is learned by doing it with someone checking your work, and that works far better in the same room. The exact location and class timings are shared when you enquire.
Do you guarantee a job after the course?
No. We provide placement assistance: resume and portfolio help, interview preparation and introductions where we have them, and trainees who do well may be offered an internship with us. A guarantee would not be honest, and it is worth being wary of any course that offers one.
Do I need a laptop?
Yes, bring a laptop to every class. The work is hands-on from the first day, including AI tools and live ad accounts.
Who else takes this course?
- AI digital marketing training for studentsFour weeks that leave you with something a degree does not: work you did on a real account, that you can show an interviewer.
- AI digital marketing training for business ownersYou do not need to become a marketer. You need to know enough to run the basics yourself, and to know when someone else is doing it badly.
- AI digital marketing course for housewivesA skill you can use from home, on your own hours: for freelance work, for a return to a career, or for a business of your own.
- Careers in digital marketing: a guide for traineesThe roles, the skills each one needs, and how to research pay and build a portfolio.